WORNE Studio · Scottsdale, AZ

brand kit.

Everything a printer, dye house, label maker or packaging supplier needs to make WORNE Studio product. Download the files, use the colors and placements below, and email us if something is unclear.

LogosColorTypePrint + placementLabels + packagingWho it's for
download everything (.zip)SVG, PDF and PNG, plus the palette. 3.6 MB.

logos.

Three marks. Each comes in cream (for dark garments) and black (for light ones), clean and distressed. SVG and PDF are vector. PNG is 3000 px with a transparent background.

Do

  • Keep clear space around a mark at least the height of the "o" in worne.
  • Use the distressed files for screen prints and the clean files for woven labels and embroidery.
  • Print in one color only: cream on dark, black on light.
  • Minimum sizes: stamp 1.25 in wide, icon 0.5 in, main logo 1.5 in.

Don't

  • Stretch, rotate, outline or add shadows.
  • Rebuild the logo in a font. The gothic W is drawn, not typed.
  • Put the logo in color other than cream, black or tone-on-tone.
  • Add "studio" to the logo. WORNE Studio is the company name; the mark is "worne."

color.

Dark and washed. Hex values are the on-screen target. For garment dye, match the lab dip we approve. Pantone codes are the nearest match, so confirm against a physical swatch.

garment dyes

Washed black#1D1B19 · RGB 29 27 25≈ Pantone 19-0303 TCX
Faded charcoal#4A4744 · RGB 74 71 68≈ Pantone 18-0601 TCX
Mud brown#5B4636 · RGB 91 70 54≈ Pantone 19-1020 TCX
Bone#D9D1C1 · RGB 217 209 193warm, slightly yellowed

inks

Cream#E8E2D6 · RGB 232 226 214main ink, soft cracked hand
Ash grey#8E8880 · RGB 142 136 128second ink, 2-color prints
Rust#9C5A34 · RGB 156 90 52discharge result, not an ink
Black#1D1B19on bone garments only

type.

Two voices, nothing else.

Typewriter: Special Elite

worn in. not worn out.
  • Everything people read: print lines, labels, tags, cards, the site.
  • Lowercase. Lines end with a full stop.
  • Free from Google Fonts (open license).

Gothic: the W only

  • The blackletter W is a drawn mark and only appears in the logos.
  • Never set other words in a gothic font.

print + placement.

Measured on a size M. Scale back prints down about 0.5 in on S and up on L and XL if the screen allows. Otherwise keep one size for all.

PlacementWidthPositionUsed on
Left chest3 to 3.5 in3 in below the shoulder seam, centered on the left chestStamp on the long sleeves, coffee run baby tee, hoodie front
Center chest9 in (baby tee 3 in)3 in below the collarSafety pins tee, moth baby tee
Full back11 to 12 in3 in below the collarWash log and "worn in" long sleeves, big stamp hoodie
Neck labelabout 2 x 1 inInside back neck, sewn on all four sidesEvery piece

Ink + finish

  • Water-based or discharge inks for a soft hand. No thick plastisol.
  • Print after the garment dye and wash, so the color sits on top of the fade.
  • The cracked look should come from the artwork texture and a light post-print wash, not from a bad cure.

Art files

  • Logos are in this kit. Print-ready art for each design is sent per order as vector PDF or 300 dpi PNG at final size.
  • Product photos on this site are concept renders. Match the art files, not the renders.

labels + packaging.

The small stuff that makes it feel like a real brand.

Woven neck label

  • Boxed W icon over "worne." and the size, in the typewriter face.
  • Two versions: black ground with cream thread, and bone ground with black thread.
  • Damask weave, about 2 x 1 in, end-fold.
  • Care and content on a separate printed side-seam label (required by law).

Packaging

  • Black poly or kraft mailer with the cream stamp.
  • Tissue, a W sticker, a hang tag with the main logo and a typed card.
  • Hang tag: bone card stock, black print, cotton string.

who it's for.

Context for anyone shooting, styling or designing for us.

The customer

  • 18 to 30, mostly in the US, found us through Instagram or TikTok.
  • Dresses dark and a bit grungy but wearable every day: baggy or bootcut denim, beat-up boots, a beanie.
  • Thrifts, buys from small brands, cares how a shirt fits and feels more than how loud the logo is.
  • Wears it to the gym, on a coffee run in winter, to shows.

The feel

  • Worn in, not worn out. Things that look better the longer you've had them.
  • Quiet on the front, louder on the back.
  • Real places, overcast light, film grain. Never glossy or studio-clean.
  • Prices from $45 (tees) to $130 (hoodie).